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            洗发水市场:“健康”成最关心的话题
              日期:2020-06-22   浏览数:57
                           阿v2019天堂官網            回顧過去的洗發水市場,概念持續在革新。從“角蛋白焗油”到“精油添加”再到“無矽油”,看似沒有規律可言,其實這正是消費者頭發護理需求和生活態度轉變的聯結。

            無矽油無疑是過去一年洗發水市場最火的概念,各大廠商紛紛推出無矽油系列。甚至有些新品牌全線產品均為無矽產品。凱度消費者指數數據顯示,無矽油產品成長迅速,且消費者的接受度也非常高,他們願意花更多購買無矽產品。

            回顧過去的洗發水市場,概念持續在革新。從“角蛋白焗油”到“精油添加”再到“無矽油”,看似超清中文亂碼字幕在線觀看沒有規律可言,其實這正是消a級片費者頭發護理需求和生活態度轉變的聯結。

            “角蛋白”的引入也意味消費者更加成熟,開始尋求更有效的成分來深度護理自己的頭發。從“精油添加”開始,則是加入“健康”的追求。即在護理有效的前提下,進一步做加法,需要天然成分。而“無矽油”的興起,將化學的成分拿出,則做瞭減法。無論是加法還是減法,都是呼應著“健康”這一時下消費者最關心的話題。

            “加法”到“減法”並不是中國獨有的轉變,無矽概念早已經風靡日本市場,而在對成分要求更為嚴苛的歐美國傢,“減法”更是愈演愈烈,廠商對某些特定成分的防腐劑、起泡劑、香料、色素統統說No。

            潮流的更迭永遠都不是偶然,而是消費者需求和態度轉變所導致的必然,瞭解消費者是在迅速變化的市場中站穩腳跟的基礎。


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